SWAE is an Indigenous small business run by Jessie Lloyd, from North Queensland and the Torres Strait Islands, and Della Rae Morrison, a Noongar of the Bibbulman and Wilman Nations of the South West of WA.

Recognising the need for greater support, promotion and advocacy of Indigenous musicians in Australia, the pair set up South West Aboriginal Entertainment (SWAE) in 2005.

SWAE provides a variety of professional services to the Indigenous Arts Industry, including event management, artist support and professional development, business planning and music and cultural workshops for educational, government, community and corporate sectors.

SWAE has established a reputation for professionalism, reliability and sound delivery of project outcomes and in 2007 was recognised with the Perth NAIDOC Small Business of the Year Award for its commitment to the Indigenous Performing Arts.